Walking your buyers through the Sales Process creates relationship and trust and lets buyers know what to expect.
Creating vision for the buying process lets you:
- Get to know your buyers. You begin to Understand Goals.
– Who they are.
– What they want.
– Why they want it.
- Overcome your buyer’s 3 fears.
– Buying the wrong car.
– Paying too much.
– Being pressured or hassled.
When you create vision for the buying process, when you walk your buyer through the Sales Process, you let them know exactly what is going on and what to expect.
How do you do this, daily, with all of your customers?
It’s simple. Use the Sales Process in the Excellence Roadmap. Pay close attention to the word tracks. Learn them. Personalize them. This vision process is woven throughout your training.
Don’t be afraid to lay out for your buyer what’s next, what to expect. Remove their fears by telling them what you’re going to do. You can do this step-by-step or in its entirety.