Why should you always give customers options but never give them advice?
Sometimes salespeople feel compelled to give their customers advice.
Guess what?
Giving advice can cost you deals and money.
Why?
When you give advice, you eliminate options.
If your customer is not sold on the advice, you make it impossible
for them to say “yes” to the thing you told them not to do.
Don’t give your customers advice, give them options.
Good Selling!